Posted in 2012/06, A Sports Biz Analyst by Tim with 7 comments
Just so you know, I’m on to them.
It only took me a decade or so, but I’ve figured it out—the stuff that happens on those “This is SportsCenter” commercials that ESPN airs…well, they aren’t real. Yup, none of those things actually occur. I mean, come on. They expect us to believe that famous athletes share space with the rank and file at a corporate headquarters? Please. Everybody knows that only happens at Nike.
It was an off-day at the Olympic Track & Field Trials in Eugene, Oregon, so I headed north, on a pilgrimage to Beaverton. I needed to verify what I’d been suspecting for years—that the Nike Inc. campus in suburban Portland was a luxury sports fantasy camp masquerading as a place of business.